Pit Beirer has confirmed that Lewis Hamilton, widely regarded as one of the greatest F1 drivers in history, is among several parties expressing interest in investing in KTM. The company is currently grappling with severe financial challenges, including debts reportedly nearing three billion euros, and has entered self-administration as it fights for survival.
Hamilton, a passionate MotoGP fan, has previously demonstrated his love for the sport by riding Valentino Rossi’s Yamaha MotoGP bike. With Liberty Media, the owners of F1, soon to take over MotoGP, the crossover appeal for Hamilton’s involvement seems natural and logical.
Speaking to the German publication Speedweek, Beirer described the discussions as “concrete.” The potential investment from high-profile figures like Hamilton brings renewed hope for KTM’s revival.
Beirer emphasized the need for the MotoGP team to become self-sustaining, explaining, “Given the pressure the company is currently under, we had to explore ways to restructure. This would require significant organizational changes, including making the entire road racing program independently managed. We’re encouraged by the strong interest from investors, which gives us optimism.”
Beirer also commented on Hamilton’s potential involvement: “We’ve had very interesting discussions with his management. It’s no secret that Lewis Hamilton has a strong interest in MotoGP and is even considering having his own team. These discussions are very concrete.”
If the deal comes to fruition, perhaps Hamilton could take on the iconic Lommel track alongside MXGP legend Jeffrey Herlings to experience the intensity of motocross firsthand. Such a moment would undoubtedly draw mainstream attention to the sport and the KTM brand.
Hamilton’s previous ride on Valentino Rossi’s MotoGP machine generated massive exposure, with 7 million views on Sky Sports’ YouTube channel and 7.8 million on F1’s YouTube channel, showcasing the incredible reach he brings to the table!
Pit Beirer has confirmed that Lewis Hamilton, widely regarded as one of the greatest F1 drivers in history, is among several parties expressing interest in investing in KTM. The company is currently grappling with severe financial challenges, including debts reportedly nearing three billion euros, and has entered self-administration as it fights for survival.
Hamilton, a passionate MotoGP fan, has previously demonstrated his love for the sport by riding Valentino Rossi’s Yamaha MotoGP bike. With Liberty Media, the owners of F1, soon to take over MotoGP, the crossover appeal for Hamilton’s involvement seems natural and logical.
Speaking to the German publication Speedweek, Beirer described the discussions as “concrete.” The potential investment from high-profile figures like Hamilton brings renewed hope for KTM’s revival.
Beirer emphasized the need for the MotoGP team to become self-sustaining, explaining, “Given the pressure the company is currently under, we had to explore ways to restructure. This would require significant organizational changes, including making the entire road racing program independently managed. We’re encouraged by the strong interest from investors, which gives us optimism.”
Beirer also commented on Hamilton’s potential involvement: “We’ve had very interesting discussions with his management. It’s no secret that Lewis Hamilton has a strong interest in MotoGP and is even considering having his own team. These discussions are very concrete.”
If the deal comes to fruition, perhaps Hamilton could take on the iconic Lommel track alongside MXGP legend Jeffrey Herlings to experience the intensity of motocross firsthand. Such a moment would undoubtedly draw mainstream attention to the sport and the KTM brand.
Hamilton’s previous ride on Valentino Rossi’s MotoGP machine generated massive exposure, with 7 million views on Sky Sports’ YouTube channel and 7.8 million on F1’s YouTube channel, showcasing the incredible reach he brings to the table!
Leave a Reply